Update 29/03/2015: I’ve added a few more tools to the “Influencer Marketing”  list.

1. Content Marketing Tools
2. Paid Content Marketing Tools
3. Outreach Tools
4. Influencer Marketing Tools
5. Content Curation Tools
6. Embeddable Content Marketing Platforms
7. Content Marketing Daily Reading
8. Best Content Marketing Blogs

Content Marketing Tools

Google Analytics

Google Analytics is probably the most useful tool any digital marketer can use. The learning curve is steep but once mastered, it’s probably the most powerful analytical tool on the internet. Used to complement any content marketing campaign, it’s the best way to assess your efforts and ensure you’re hitting the right note. Visit Website

Scoop.it

Scoop.it is a content curation tool that allows you to collect links and media from across the web, add your own perspective on it and publish it to your own page and across social networks. Scoop.it pages are SEO friendly and you have lots of options to personalise whatever you publish. Visit Website

Buffer

Buffer enables you to manage multiple social media accounts through a single dashboard. Usable either as a single user or as a business, Buffer makes publishing a breeze while also offering enough power to make it worth investing your time and money. Both free and premium versions are available. Visit Website

Slideshare

SlideShare is an excellent publishing resource for spreadsheets, presentations, infographics and any informative content you want to share. The dashboard is simple, the publishing tools innovative and the audience huge. It’s a great place to share a wide range of content in almost any form then share it across social media. Visit Website

Docalytics

Docalytics is a B2B tool for publishing a range of marketing material. It allows you to disseminate white papers, case studies, brochures and more, all in PDF format. It provides useful business intelligence by recording how people interact with your documents, allowing you to refine them for maximum effect. Visit Website

Evernote

Evernote is another of those content resources that needs little introduction. Make notes, write down ideas, collect links and more and then collect them in one place across web and mobile. Build more detailed content from notes and present them from within Evernote. It’s a mature platform with a lot of uses. Visit Website

Oktopost

Oktopost is another B2B offering. This applications allows publishing of content across multiple social networks and multiple accounts. If you’re a digital marketer for a larger concern, this could be for you. A simple dashboard makes publishing simple and measures just about every metric you can make use of. Visit Website

LookBookHQ

LookBookHQ is a sophisticated marketing tool for those in the business. It’s a unique way to add flavour to your content whether press releases, infographics, announcements, blog posts, videos or whatever. Package them up in LookBookHQ, publish them and analyse the results. It’s a coherent solution in an elegant package. Visit Website

IFTTT

IFTTT, or If This Then That is an automation tool that can drastically simplifies the way you use the web. While the site itself does a poor job of explaining what it offers, the product itself is very, very good. If you want to achieve more while doing less, IFTTT could be the answer. Visit Website

Paid Content Marketing Tools

HootSuite

HootSuite is one of the most established social media management tools around. The free version is pretty good, but the Pro version is better. It adds up to 100 social profiles, advanced scheduling tools, archiving for up to 100,000 messages, compliance integration, geo-targeting and much more besides. Visit Website

Triberr – Prime

Triberr is a place to publish blog posts to be commented by like-minded people. It’s a useful extra backlink and an opportunity to gain influence and authority in your niche. It’s a premium product with a monthly subscription that offers the ability to contribute to multiple channels, include multiple members, connect social media and a lot more besides. Visit Website

Listly

Listly is our go-to program for making lists of just about anything. Along with Evernote, this software is great for busy days, saving for later or building ideas. The premium version adds a range of features to the free including advanced moderation, no ads, private lists, customized embedding tools and more. Visit Website

Readz

Readz is a design-led mobile content publishing tool that makes it simple to add a little flair to your content. The premium version offers a range of price plans that allows for multiple products to be run at once and the number of page views per content piece. Visit Website

BundlePost

BundlePost is a content publishing platform that can reach social media, RSS feeds and more. There is a free 30-day trial that includes everything in the package, then it shifts to monthly subscription once you’re hooked. It’s a powerful content curation tool with a lot of useful options for marketers. Visit Website

Swayy

Swayy is an engagement platform that helps you discover great content, share it with your audience and measure it’s effect. It’s a useful social media tool to use in campaigns and comes as a free or premium version. Premium offers multiple dashboards, team members, real time analytics and weekly reporting. Visit Website

SlideShare Pro Plans

SlideShare is a great publishing platform for spreadsheets, presentations, PDF documents and more. It has a vibrant community and a wide audience. The free version is good, but premium offers more. Paying up adds analytics, private uploads, video uploads, lead generation and capture tools and branding opportunities. Ideal for corporate marketing campaigns. Visit Website

Prezi

Prezi make presentations easy. If you want to tell a story but just cannot get it looking good, then Prezi is for you. It’s in the cloud, which allows you to present anywhere from anything and offers a lot of features. Presentations are great way of communicating ideas and this platform takes it to another level. Visit Website

Paper.li

As the name suggests, Paper.li allows you to create digital newspapers to promote your content. It’s a neat take on content publishing that will appeal to a wide range of audiences. There is a free and a premium version that allows full branding of your content, team collaboration, advertising, Google analytics and more. Visit Website

Outreach Tools

Inkybee

Inkybee is a research and outreach tool designed to make marketing more targeted. It can also help build authority in industries and with your clients as it helps you demonstrate a clear knowledge of their sector, their audience and the influencers within it. Inkybee then allows you to become one of those influencers. Visit Website

BuzzStream

Buzzstream is another outreach tool that brings together a lot of features useful for content marketers. It provides easy ways to collect lists of contacts, find out who is saying what, manage relationships internally and externally, manage projects and reach out to those people you want to influence or be influenced by. Visit Website

Blog Dash

Blogdash is a slightly different outreach tool. This one lets you find bloggers who have authority in your industry or the kind of following who might be receptive to your messages. Craft your own content or have someone else do it then contact bloggers with influential sites in your niche and have them feature it. It’s a simple idea with a lot of potential. Visit Website

Boomerang

Boomerang is a Gmail scheduler that makes outreach easier. You can schedule a send time, be reminded if contacts don’t reply and archive important messages. It works on Android and iPhone too, making it simple to manage outreach efforts through Gmail. It’s a great little productivity tool. Visit Website

Klout

Klout is for content creators who want to get more attention or learn what’s hot and what’s not. It’s a tool that allows bloggers to discover sharable content that people want to see and track the effect it has on social media. It even gamifies things with Klout Score and Klout Points to keep things interesting. Visit Website

Outreachr

Outreachr is a marketing and PR tool that claims to help you reach 400 million prospects in any niche. Claims aside, it’s a neat platform that can help you with a number of outreach tools. You can reach influencers, share content, track social media, study metrics and a number of other essential tasks. Visit Website

Oxo

OXO runs a blogger outreach program designed to help product development. As part of this effort, they encourage bloggers to review and test products and offer feedback on a variety of subjects. It’s a neat twist to consumer testing as not only do you offer feedback on OXO products, but so do your audience. Clever. Visit Website

Influencer Marketing Tools

Tellagence

Tellagence helps identify your audience, build a content strategy, analyse the results of our efforts and much more. It can also help build social communities and perform complex relationship management studies to fully understand the flow of information and influence. It’s another powerful tool for influencers. Visit Website

TapInfluence

TapInfluence is a big brand influencer marketing platform designed for fast moving campaigns. It allows you to share quality content with those who can make best use of it and use influencers to bring your message into the fore. It’s a complex platform that takes a little learning, but is well worth the effort. Visit Website

CMP.LY

CommandPost is a social marketing intelligence program that collects essential metrics to help you build more effective content marketing campaigns. It concerns itself more with the data behind campaigns rather than running one and what it does, it does very well indeed. If analytics are what gets you up in the morning, CommandPost is for you. Visit Website

InNetwork Inc

Part of the beauty of social media is being able to deliver a message other people want to share for you. InNetwork Inc. is a software tool that makes finding those people willing to spread your word. It’s a clever tool with a lot of power, ideal for anyone in social media marketing. Visit Website

Augure

Augure has three distinct aims. To identify key influencers, share and engage with them and measure the impact you have on them and the market at large. It’s a simple sounding goal with a huge amount of complexity within it. Fortunately, Augure hides that complexity behind a simple dashboard and user friendly interface. Visit Website

Onalytica

Onalytica provides influencer relationship management (IRM) software that enables you to identify, communicate with and analyse key influencers in your industry. Like the others in this list, the program is powerful and offers a lot of metrics and options for marketers wanting to engage influencers or tightly focus their efforts. Visit Website

FindTheRipple

FindTheRipple is an exciting influencer marketing startup who have developed a program to help content marketing campaigns. It can help identify influencers, profile them, engage, monitor and refine campaigns. It’s an innovative product that is still developing and offers a range of features marketers will find very useful indeed. Visit Website

Traackr

Traackr is another big brand influencer marketing platform with a lot to offer. Like the others in our list, it allows you to identify, profile and track influencers, nurture relationships, provide content and then measure the impact of your efforts. It’s a slick offering with lots of features and enough power to satisfy even the most ambitious campaigns. Visit Website

Little Bird

Little Bird contains a range of tools that influence marketers will find invaluable. It allows you to do many of the things the others in this list allows, but also provides a range of supplementary tools to add more power. It’s a viable option whatever the size and scope of your campaigns. Visit Website

SocialChorus

SocialChorus calls itself an advocate marketing solution, but it’s the same as influencer marketing underneath. It’s a useful tool for building a profile of influencers, engaging them, tracking the results and attracting new customers. It’s used by some big brands and offers a lot of power for the money. Visit Website

Content Curation Tools

Flipboard

Flipboard is a “personal magazine.” It’s essentially a media curation tool that takes pages in your collections and formats them into a magazine style. Scroll down the page and pages flip over a la digital magazine style and each includes links and images from the source pages. It’s a very cool take on consumption. Visit Website

Bundlr

Bundlr is another bookmarking tool. It has both a free and premium version, with ads supporting the free. Much like Bag The Web , Bundlr lets you collect bookmarks, media and anything you find on the web for later consumption or sharing on social media. It also syncs with Dropbox, which is nice. Visit Website

Faveous

Faveous is a useful little app for managing phone numbers. It can identify numbers, provide information on telemarketing and nuisance calls as well as legitimate ones. While of niche interest, Faveous is eminently useful for anyone who gets lots of calls or collects numbers on the web for later use. Visit Website

Feedly

Feedly is one of the most established media management tools out there and is still one of the best. The simple interface makes it easy to collect websites, pages and links and read them all in a single dashboard. You can log in using social media, Microsoft, Google, Twitter and more which is useful. Visit Website

Bag The Web

Bag The Web is a useful little tool that allows you to collect links and media into “bags” for later use. Essentially it’s a cool little bookmarking tool within which you can save stuff for later consumption. There is a Chrome and Firefox addon and a page highlighting “Featured bags” for if you’re looking for ideas. Visit Website

CircleMe

CircleMe is a curation tool that allows users to showcase all your favourite things in life. It’s a social network that works on web and mobile and is built around creating networks based around interests. It’s clean, slick and worth the significant effort that you need to put in to get anything out. Visit Website

CLIPZINE

CLIPZINE is like Pinterest. A place to collect images, join groups and generally share everything you like or need to promote. It isn’t as polished as Pinterest but is still in beta. Despite that, it’s simple to use, has quite an active population and does everything it can to make sharing easy. Visit Website

Curata

Curata is a commercial application designed to allow businesses to easily find, collate and publish content. It also has the ability to promote it on social networks. The neat thing about Curata is that it can automatically find and collect useful media and learns to tailor content to your specific requirements. Visit Website

Postris

Postris is an advanced Instagram dashboard that brings some powerful management tools to the fore. If you follow a lot of people or collect a lot of content then this is for you. It’s a simple way to break down the huge amount of useful content on the network into bite size pieces. Visit Website

Embeddable Content Marketing Platforms

Slideshare

Rich media is the future and nothing shows that better than a video or infographic. SlideShare is a website that allows you to upload media and share it publicly or within user defined groups. It’s very useful if you want to collaborate or share your content. Visit Website

Listly

Listly is the best known resource for creating link lists for yourself or your audience. It’s simple, easy to use and powerful enough to be a worthwhile place to put your stuff. There are lists for literally anything. Create one in minutes and share it in seconds. What more do you need? Visit Website

Twitter

Twitter is another tool that needs no introduction. It’s the most famous social media platform out there. Part of the fun is coming up with compelling descriptions in only 160 characters, but the rest is discovering what else is going on in the world. It’s an amazing tool that really broadens horizons. Visit Website

Storify

Storify takes a different direction than other media collation tools by allowing users to publish on the site and embed elsewhere. It’s a neat little feature that adds the story element that the title suggests. It’s simple to get to grips with and can create some really good content. Visit Website

YouTube

YouTube should really need no introduction. The largest video sharing resource on the planet with billions of hits every week is the one place everyone goes to consume or share video content. If it can be filmed, it’s on here. Visit Website

Scribd

Scribd is a media collation tool with a difference. Rather than collecting links and videos, you can collect ebooks and longer written content for future use, sharing or reading. Available on the web or as an iOS or Android app, it’s a flexible, easy to use tool for consuming longer digital content. Visit Website

Pearltrees

The curiously named Pearltrees is an educational tool that allows content collection and sharing across devices. You can join the community and enjoy other people’s public shares too. It’s not all about links or videos here, you can also collect notes, complete web pages and images to create a coherent collection. Visit Website

Urturn

Urturn is the new name for Webdoc and is a social network that lets you express yourself through creativity. The site provides media templates with which you can customize different media types and then share them across the network. Other users can then take their turn customizing the same template. Visit Website

Content Marketing Daily Reading

Content Marketing Institute

The Content Marketing Institute is a supportive organisation that provides training, certification and useful advice on everything content. The site is clean, modern and easy to use and the resources are useful and relevant to content marketing. The daily content is also well conceived and worth a few minutes of your time. Visit Website

The Content Strategist

The Content Strategist is an American site, so lots of its content includes cultural references we don’t always get. However, there is a lot here that content marketers will find useful, including analysis, useful tips and unique viewpoints of content, strategies and current campaigns being run by businesses across the US. Visit Website

Copyblogger

Copyblogger is a well-established resource with a huge amount of useful advice, innovative ideas and points of view. This is one of the most useful and usable resources out there whatever your interest in content marketing. The daily blog is excellent and the knowledgebase is up to date, which is all we ask of it really. Visit Website

MarketingProfs

MarketingProfs is an educational and development site that covers many elements of digital and content marketing. It’s an excellent site with lots of resources in the form of webinars, articles, events and more. There is the inevitable Pro membership, but the free stuff definitely makes this site worth a daily read. Visit Website

KISSmetrics

The KISSmetrics Marketing Blog is one of our must-reads as it has exceptionally useful hints, tips and advice on marketing and content. Many of the ideas are fresh, relevant and actually seem to work. That’s high praise indeed considering the company its keeping on this list! Visit Website

Econsultancy

The Econsultancy blog is a very well known website which concerns itself with everything marketing and makes good use guest posts, expert advice and provides a huge amount of knowledge and expertise for our reading pleasure. This is a popular website, so is definitely worth following if you want to stay up to date. Visit Website

Post-Advertising

Post Advertising is a neat site that offers a wide ranging discourse on everything to do with marketing, branding and advertising. It’s great for building a picture of the industry, analysing what the big boys are doing and getting new ideas for your own content marketing campaigns. Well worth adding to your daily intake. Visit Website

Convince and Convert

Convince and Convert is a slick site run by marketing experts. Their blog is very well done with lots of useful content, infographics, useful tips, a huge breadth of topics and more. It does spent almost as much time promoting itself as it does helping you, but once you get over that it’s an excellent resource. Visit Website

Web Ink Now

Web Ink Now is a blog run by industry veteran David Meerman Scott. This blog is unusual as it’s one of the few remaining personal blogs. It’s written by a person who just wants to impart information rather than an entity wanting to build a presence and a following. It’s all good, all useful and is a must-read. Visit Website

Seth Godin’s Blog

Seth’s Blog is the place to go if you want to listen to one of the most influential marketers on the internet. Seth Godin has a lot to say and all of it is worth listening to. The site is full of ideas, analysis, discussion and ideas. If there’s one influencer you read regularly, Seth is it. Visit Website

The Best Content Marketing Blogs

Red Rocket Media Blog

Red Rocket Media are a social media management and content marketing company that offer a range of services to business. Their own blog is useful, occasionally funny and covers a range of topical subjects within marketing. It’s all useful stuff which makes it a worthy contender for your bookmarks list. Visit Website

NewsReach

NewsReach is a content marketing company with an active and useful blog. Posts are well written, well-conceived and worth bookmarking. Subjects vary but are all within the content niche. There’s humour, information and tips, all in an easy to digest format that is well worth it’s place in your bookmark list. Visit Website

ContentPlus

ContentPlus is another content marketing agency based in the UK that has its own blog. Like NewsReach, posts aren’t that frequent but are useful and tackle topical subjects in and around marketing, content and branding. The writing is good, the insights relevant and the content worth digesting when it arrives. Visit Website

Axonn

Axonn is a content marketing agency that offers strategies, publishing, creation and more. Their blog is pretty good too. This one is updated frequently, although curiously ordered. The content is fresh, contains a range of viewpoints and offers intelligent discussion and insight into social media, content publishing, branding and more. Visit Website

TopRank Online Marketing

TopRank Online Marketing is an American blog with some good insights into the industry and how big brands position themselves within it. The writing is sometimes hard to follow, but is otherwise very useful and offers an insight into big branding and content marketing. Well worth your time. Visit Website

Brafton Blog

Brafton is a well-established content company based in the US who has a long track record in the industry. Their blog reflects that experience by providing a wide range of ideas, news, views and opinion. Posts are well written and answers popular questions around content marketing and marketing in general. Visit Website

Blue Focus Marketing

Blue Focus Marketing are a branding business with an emphasis on social media and interaction. Their blog has a definite social leaning and offers a lot of insight into social. The writing is a little awkward, but once you get used to it there is a lot of information contained in each post to make the effort worthwhile. Visit Website

About Jon Dunn

Jon is an ecommerce consultant and owner of Sitegains Limited. With over 10 years’ experience in the ecommerce, digital marketing and social media industries, Jon actively helps ecommerce businesses develop their planning and marketing strategies. Folow Jon on Tsu | Twitter | Google Plus | Linkedin | Facebook or Email Jon or View all posts by Jon Dunn